How Covered Started
Covered's co-founders, Ross and Chris Diedrich, grew up in Rapid City, South Dakota and moved to Denver, Colorado.
![image](/assets/photos/photo-r+c.png)
Home Insurance Woes
After making the move, they needed to find insurance for their new homes, but were frustrated with the lack of choice and transparency when shopping for coverage.
![image](/assets/illo/illo-homes.png)
The Covered Crew
We're a humble, passionate team with big ideas.
Ross Diedrich
CEO / Founder
![](/assets/photos/ross-diedrich-headshot-website.png)
Chris Diedrich
Chief Administrative Officer
![](/assets/photos/chris-diedrich-headshot-website.png)
Robert Brennan
Chief Revenue Officer
![](/assets/photos/rob-brennan-headshot-website.png)
Mick Freeman
Chief Operating Officer
![](/assets/photos/mickey-freeman-headshot-website.png)
Brad Goedken
Chief Risk Officer, EVP, Head of Implementation Services
![](/assets/photos/brad-goedken-headshot-website.png)
Felecia Kinney
VP, Insurance Operations
![](/assets/photos/felecia-kinney-website.png)